    
 
EVENING DRINKS RECEPTION SPONSOR FUTERRA SUSTAINABILITY COMMUNICATIONS
Post-Conference Workshop - September 17
Evaluating Strategies For Engaging Employees Internally & Increasing External Awareness On Carbon Footprint Measurement & Environmental Sustainability
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| Developing Measurement Standards & Reduction Strategies For Carbon & Environmental Footprints To Add Meaningful Value To Business Performance |
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Day One: Monday September 15, 2008 |
| 08.15 |
Morning Coffees and Registration |
| 08.50 |
Morning Chairman’s Opening Remarks – Linking The Measurement Of Carbon & Environmental Footprints Into The Broader Resource Management Picture – Where Should Companies Spend Their Money? |
The chair will set the context for the conference; carbon footprint measurement is a key driver for improving environmental performance, but it is not the only factor. In today’s era of escalating energy and commodity prices, brands need to understand how to quantify all impacts within their product life cycles and supply chains – namely energy, waste, water and raw materials. So, what’s next the next metric after your carbon footprint? And how do you link the different impacts to make the optimum, environmental reductions?
Nancy Hirshberg, Vice President of Natural Resources, Stonyfield Farm
| EXAMINING CARBON & THE WIDER ENVIRONMENTAL IMPACTS TO DELIVER A HOLISTIC STRATEGY FOR REDUCING YOUR FOOTPRINT |
OPENING KEYNOTE PANEL
| 09.00 |
Working Towards Globally Accepted Methodologies For Measuring & Reducing The Key Carbon & Environmental Footprints – In The Absence Of Common Standards & Regulations, What Stop Gap Measures Should You Look at Implementing Now? |
- Examining new methodologies for measuring all carbon & environmental footprint impacts, including the management of all precious & non-replaceable resources – What’s the best carbon metric? What’s next after carbon? And what are the questions that you need to ask your supply chain?
- Adopting a systemic approach to carbon footprint measurement within the wider environmental & economic framework – linking carbon with water, energy, waste, & socio-environmental impacts
- Equating the need for low carbon & environmental practices with the need to supply the world with food and consumer products at a competitive price
- Identifying the optimum areas for participating and investing resources in the short term
- Incorporating the end user impacts within a methodology
- Passing information about climate change and resource management to the consumer in a way that makes sense to them – finding the right message, not necessarily the “carbon way”
Deborah Louison, Senior Vice President, Corporate Affairs, Cadbury Americas
John Downs, Senior Vice President, Public Affairs, Coca Cola Enterprises
James R. Hagan, Vice President, Corporate Environment, Health and Safety, GlaxoSmithKline
Stephen Weir, Director, Weir Total Supply Chain Sustainability
| 09.40 |
Effective, Measurable And Inspirational Green Communications- Learn How To Pass Information About Climate Change And Resource Management To The Consumer, In Ways That Make Sense To Them |
- How to develop robust and creative messa, ges for diverse audiences
- How to avoid accusations of “greenwash”
- How to use tried and tested tactics for change, using case studies from the US, Europe and China
Lucy Shea, Strategy Director, Futerra Sustainable Communications
INTERNATIONAL REGULATORY PANEL – PREDICTING THE FUTURE VALUE OF YOUR ENVIRONMENTAL FOOTPRINT
| 10:00 |
Delivering An Economically Viable Solution To Reducing Carbon, Environmental & Resource Depletion Impacts Through International Action - Regulatory and Other Approaches |
UK & The Rest Of Europe: Latest thinking on the future of emissions trading & the market value of carbon
Asia: Understanding where regulation is heading in India, China, Japan, and South East Asia
United States: An update on federal and state driven initiatives
Terry A’Hearn, Director of Sustainable Development, EPA, Victorian Ministry of Sustainability and Climate Change, Australia
Dr. Jeff Wong, Deputy Director, Science, Pollution Prevention and Technology Development, Department of Toxic Substances Control
| 10.25 |
Questions & Answers |
| 10.40 |
Coffee and Refreshments in the Exhibition Area |
| FORMULATING STANDARDS FOR MEASURING CARBON & ENVIRONMENTAL IMPACTS ACROSS THE ENTIRE LIFE CYCLE |
OPEN PANEL DISCUSSION
IS THERE AN EMERGING STANDARD AND IF SO, WHAT IS IT?
| 11.10 |
Developing Standards For Measuring Carbon & Environmental Footprint From Material Extraction At Source, To End Of Life – What Should You Look At? Which Criteria Are The Most Critical? |
- Update on the leading standards including PAS 2050, ISO 14000 and World Resources Institute initiative with the GHG protocol
- Reducing life cycle impacts of carbon products and services and informing the consumer
- Measuring the emissions during product use and how you label: factors to consider when you reduce the impact of a product
- Understanding what the primary stakeholders are doing to get buy in on other authority around the world to really establish a global tool
- Avoiding greenwashing in the formulation of standards
David Rich, Climate & Energy Program, World Resources Institute
Terence Ilot, Head of Sustainable Products and Materials, Defra UK
Beth Kujan, Supply Chain Leadership Collaboration Project, Carbon Disclosure Project
| 11.40 |
Questions & Answers |
| IDENTIFYING THE TRADE OFFS BETWEEN WATER, WASTE & ENERGY TO FIND THE MOST SIGNIFICANT IMPACT AREAS |
TRANSFERING LESSONS FROM THE FOOD & DRINK SECTOR
| 11.55 |
Reviewing Individual Food & Drink Categories To Prioritise The Key Carbon & Environmental Impacts |
- Evaluating the impacts of different consumer product categories
- Comparing food and drink impacts vs. macro and domestic impacts (widespread use of wind farms, consumers insulating their houses, reducing waste through recycling etc)
- Where are the greatest carbon and environmental impacts?
- Comparing produce with meat and livestock
- Examining the impact of processed and manufactured food, including, for example, convenience and ready meals - geographical and food miles factors – local vs. global
James R. Hagan, Vice President, Corporate Environment, Health and Safety, GlaxoSmithKline
| 12.15 |
Questions & Answers |
| 12.20 |
Life Cycle Assessment: Bridging the Gap between Carbon Footprints and Other Environmental Impacts to Drive Business Value |
- What is a life cycle assessment (LCA) and how is it performed?
- How do LCAs go beyond measuring carbon emissions?
- Why do we measure total environmental impact and which impacts are the most important?
- Case studies showing how LCAs have brought value to our clients including product manufacturers and major retailers
Jacob Madsen, Senior Consultant, ERM
| 12.45 |
Questions & Discussion |
| 12.50 |
Lunch and Refresments sponsored by ERM |
Afternoon Chairman: Greg Chambers, US Vice President, First Climate
CASE STUDY: AGRICULTURAL
| 02.00 |
Examining The Key Farm Production Impacts |
- Measuring the impacts of different raw materials used in agriculture
- Understanding what are the differences between agricultural and farming systems
- Which systems significantly reduce carbon footprint
- How accurate is the data
NZ Strategy On GHG Footprinting For The Primary Sectors - Government, Research and Industry Colloboration
Alison Watson, Senior Analyst, Ministry of Agriculture and Forestry, New Zealand
FONTERRA CASE STUDY
Dairy Measurement Methodologies: Measuring And Reducing The Carbon And Environmental Footprint Of The Supply Chain
John Hutchings, Sustainable Production General Manager, Fonterra Milk Supply, Fonterra
| 2.40 |
Creating A Beneficial Carbon Footprint Change And Action Plan In Agriculture |
- Exploring the potential for solutions within the agricultural sector
- Encouraging and developing collaboration strategies
- Overcoming complexities to be able to establish a baseline and reference tool
Moderated by Shiva Subramanya, CEM, Chief Operating Officer, EPS Corp.
Chip Jones, Senior VP Corporate Responsibility & Sustainability, Dean Foods
Erin Fitzgerald, Director, Social and Environmental Innovation Consulting, Dairy Management, Inc
David Darr, VP Sustainability and Public Affairs, Dairy Farmers of America
| 3.20 |
Coffee and Refreshments |
THE BENEFITS OF MEASURING YOUR WATER FOOTPRINT
| 3.50 |
Understanding The Benefits Of Measuring Your Water Footprint |
- Overview of water footprinting, and its relevance to the food and beveridge sector
- Examining the link between water and energy usage across the supply chain
- Exploring the business case behind water footprinting - explaining why businesses should look at their water impacts
Kai Robertson, Director, Agriculture, World Wildlife Fund, US
| 4.15 |
Examining The Key Water Impacts & Opportunities For Cutting Back On Consumption |
- Analysing the water used in agriculture
- Quantifying the link between water & food manufacturing & production
Kevin Mathews, Director Health and Environmental Affairs, Nestle Waters North America
CASE STUDY
| 4.40 |
Developing Best Practice For Reducing Carbon & Energy Usage In Manufacturing |
- How much energy can you save in reality
- Assessing the financial benefits
- Aligning the right energy efficiency practices to your company and products
Paul Comey, VP Environmental Affairs, Green Mountain Coffee Roasters
| 5.05 |
PAN AUDIENCE DISCUSSION-– Formulating Standards Carbon & Environmental Impacts |
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The audience will split into ten facilitated tables to take part in a practical, working group discussion. The benefits of the working group will be to: -
Share industry experiences in an interactive format
Take away a transcription of the working group final analysis and share the anonymous best practice with peers in your organisation
Focus on finding specific solutions associated with your strategy |
| 6.00 |
Chairman’s Closing Remarks followed by Evening Drinks Reception |
Drinks Reception Sponsored by Futerra Sustainability Communications
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Day Two: Tuesday September 16, 2008 |
| 8.15 |
Coffee and Refreshments |
| 8.50 |
Morning Chairman’s Opening Remarks |
Nancy Hirshberg, Vice President of Natural Resources, Stonyfield Farm
| UNDERSTANDING THE BUSINESS CASE FOR CARBON REDUCTION CLAIMS |
OPENING PANEL AND BREAK OUT EXCHANGE
| 9.00 |
Aligning Carbon Footprint Marketing Messages & Communications With Business Strategy – Understanding The Criteria When Making Decisions On Carbon Reduction Statements |
- Understanding the benefits of investing in carbon footprinting
- Evaluating the risks of carbon neutral claims and what it actually means
- Taking practical action without compromising the quality of customer service and business benefit
- Focusing on reducing emissions or offsetting them
Jim Hanna, Director of Environmental Affairs, Starbucks
Gary Niekerk, Senior Manager, Corporate Responsibility, Intel
Greg Chambers, US Vice President, First Climate
Shane Bertsch, Director, Product Development & Global Innovation, HAVI Global Solutions
Edward Hanrahan, Executive Director, ClimateCare
| EXAMINING THE DIFFERENT APPROACHES OF DIFFERENT PLAYERS IN THE SUPPLY CHAIN |
CASE STUDY: HOLISTIC INNOVATION ON SUSTAINABLE PRODUCTS
| 10.10 |
Sustainable Innovation: One Approach To Improving The Environmental Footprint Of Products And Meeting Consumer Needs |
- Developing a holistic strategy to develop sustainable innovation products
- Balancing considerations of energy, water, and waste
- Measuring progress and communicating effectively with consumers
- P&G’s approach to sustainability
- Strategies to improve the environmental profile of products and operations – including criteria for a sustainable innovation product
- Case study example(s) – Tide Cold Water/Ariel Cool Clean
Jack McAneny, Associate Director, Global Sustainability, Procter & Gamble
| 10.30 |
Questions & Answers |
PANEL SESSION
| 10.40 |
Comparing International & National Based Systems With Locally Based Systems To Understand The Differences In Your Carbon & Environmental Footprints |
- Comparing the key impacts of different types of transportation and freight
- Understanding the energy to transport different materials from source to factory, the energy to dispose of it and environmental impact of the disposal too
- Storage in transportation vs. warehouses and energy required to heat or cool that storage
- Analysing the end user’s habits for transportation
- New innovations in technology and supply chain management
Jerome Webber, Vice President of Fleet Operations, AT&T
Mark Aubry, National Sales Manager - North America, Smith Electric Vehicles
| 11.10 |
Questions & Answers |
| 11.20 |
Coffee and Refreshments |
| EXAMINING METHODOLOGIES FOR TACKLING COMPLEX STAGES OF THE VALUE CHAIN |
CASE STUDY
| 11.50 |
Implementing Practical Strategies To Reduce Your Carbon & Environmental Impacts Once You Have Acquired The Data |
- Evaluating the data of the GHG inventory to understand what the business and environmental benefits will be
- Exploring ways to improve environmental performance further in compliance with partners and business strategies
Suzette Carty, Environmental Performance Analyst, Brown-Forman Group
| 12.10 |
Questions & Answers |
CHEMICALS LCA CASE STUDY
| 12.15 |
Examining The Full Life Cycle Impacts Of Different Chemicals For Use As A Strategic Tool – What Are The Key Trade Offs? |
- Measuring life cycle analysis of different products in the value chain – from raw materials, to production, to the market place
- Comparing new products and markets and exploring different routes to use materials
- Understanding the payback
- Communicating to the consumer
Jodi Visco, Manager, Product Stewardship, BASF Corporation
| 12.35 |
Questions & Answers |
| 12:40 |
Carbon Offsetting – Food For Thought |
Edward Hanrahan of ClimateCare, will lead an interactive question session with the audience, to discuss whether offsetting as part of an effective carbon reduction strategy, represents environmental best practice.
| 12.50 |
Lunch & Refreshments in the Exhibition Area |
Afternoon Chair: Sujeesh Krishnan, US Business Development Manager, The Carbon Trust
| 2.00 |
Results of the Carbon Offsetting - Food For Thought pre-lunch question session will be shared. |
BUSINESS STRATEGY CASE STUDY
| 2.05 |
Examining New, Global Raw Material Sourcing Strategies For Food |
- Given current environmental impacts and prices of energy, is it cost effective to import core raw materials from the developing world?
- What are the alternatives for sourcing raw materials?
- Developing effective supply chain partnerships
Kathy Larson, Vice President of Sustainability, Frontier National Products Co-op
| 2.25 |
Engaging Your Supply Chain Partners At The Product Development Stage - Redesigning Products With Recyclable Materials |
- Ensuring that the materials you are using are more recyclable at the end of the product life
- Engaging the consumer on alternative types of materials and value of recycling
Jim Goddard, Director of Waste Reduction, Nike Considered
PACKAGING PANEL
| 2.50 |
Engaging Your Supply Chain Partners On Recycling Packaging Materials & Redesigning Products With Recyclable Materials |
- Engaging Your Supply Chain Partners On Recycling Packaging Materials & Redesigning Products With Recyclable Materials
- Encouraging collaboration upstream to ensure re-thinking of materials and processes
- Ensuring that the materials you are using are more recyclable at the end of the product life
- Carrying the debate downstream to meet consumer demands
- Is it really recyclable?
- Is there really a domestic market for some of these materials?
- Engaging the consumer on alternative types of materials and value of recycling
Gail Tavill, VP Sustainable Development, Packaging Research & Development, ConAgra Foods
Gerry Fishbeck, Vice President, NURRC, LLC
Barbara Close, TerraCycle
Steve Davies, Global Marketing Director, NatureWorks LLC
| 3.30 |
Coffee and Refreshments |
Networking break sponsored by NatureWorks LLC
| COMMUNICATING TO THE CONSUMER ON CARBON FOOTPRINT MEASUREMENT & ENVIRONMENTAL IMPACTS |
| 4.00 |
Creating and Communicating Carbon Footprints At The Product Level For Consumer-Facing Companies |
- Partnership with the Earth Institute and the Carbon Trust
- Life cycle analysis methodology
- Consumer education including product labeling experiences
- Case study of a LCA in conjunction with the Earth Institute and the Carbon Trust
David Walker, Director of Manufacturing and Logistics, PepsiCo International and Professor Scott Kaufman, Manager of the PepsiCo Partnership, Earth Institute, University of Columbia
| 4.30 |
Questions & Discussion |
| 4.35 |
Engaging Consumers On How They Use The Product |
- Marketing the product properly in a clear and un-misleading manner
- Translating the best image and right information to the consumer and creating the emotion along with it
- Strategies to implement sustainability into the work place
- Incentivising the consumer to make wiser, informed choices about water, recycling, packaging and energy usage
Maisie Greenawalt, VP of Communications and Strategic Initiatives, Bon Appetit Management Company
PAN-AUDIENCE DISCUSSION
| 5.10 |
Examining The Potential Avenues For Product Labelling – The Pros & Cons Of Each |
- What category products are consumers buying now?
- Do consumers really look at the label in supermarkets?
- What really is the value and differentiator?
- How can we interact and work with consumers to increase their awareness
- Understanding the function of the label - what does the consumer do with that information – is it meaningful?
- Finding an appropriate portal other than the label through which to communicate to the consumer
- Is labelling really a distraction from the real issues behind communicating sustainability to the consumer?
Facilitated by Sujeesh Krishnan, US Business Development Manager, The Carbon Trust
| 5.40 |
Chair’s Closing Remarks and Close of Summit |
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| 5th Event In The International Carbon Footprinting Series Announced . . More |
James Hagan, VP, Corporate Environment, Health and Safety, GSK
Kevin Mathews, Director Health and Environmental Affairs, Nestle Waters North America
Deborah Louison, Senior Vice President, Corporate Affairs, Cadbury Americas
Jack McAneny, Director of Legislation and Regulatory Policy, Proctor & Gamble
John Downs, Senior Vice President, Public Affairs & Sustainability, Coca Cola Enterprises
Nancy Hirshberg, Vice President of Natural Resources, Stonyfield Farm
Chip Jones, Senior VP Corporate Responsibility & Sustainability, Dean Foods
James T. Sullivan, Director, U.S. EPA Climate Leaders
Gary Niekerk, Senior Manager, Corporate Responsibility, Intel
Jim Hanna, Director of Environmental Affairs, Starbucks Coffee Company
Amanda Cattermole, Technical Director, Innovation Group, Levi Strauss
Terry A’Hearn, Director of Sustainable Development, EPA, Ministry of Sustainability and Climate Change, Australia
Jerome Webber, Vice President of Fleet Operations, AT&T
Gerry Fishbeck, Vice President, NURRC, LLC
Gail Tavill, VP Sustainable Development, Packaging Research & Development, ConAgra Foods
Terence Ilot, Head of Sustainable Products and Materials, Defra UK
Alison Watson, Senior Analyst, Ministry of Agriculture and Forestry, New Zealand
Erin Fitzgerald, Director, Social and Environmental Innovation Consulting, Dairy Management, Inc
Maisie Greenawalt, Vice President, Bon Appetit Management Company
David Darr, VP Sustainability and Public Affairs, Dairy Farmers of America
John Hutchings, Sustainable Production General Manager, Fonterra Milk Supply, Fonterra
David Rich, Climate & Energy Program, World Resources Institute
Kevin Mathews, Director Health and Environmental Affairs, Nestle Waters North America
Jodi Visco, Manager, Product Stewardship, BASF Corporation
Gary Niekerk, Senior Manager, Corporate Responsibility, Intel
Suzette Carty, Environmental Performance Analyst, Brown-Forman Group
Kathy Larson, Vice President of Sustainability, Frontier National Products Co-op
Stephen Weir, Director, Weir Total Supply Chain Sustainability
Jim Goddard, Director of Waste Reduction, Nike Considered
Shane Bertsch, Director, Product Development & Global Innovation, HAVI Global Solutions
Steve Davies, Global Marketing Director, NatureWorks LLC
Barbara Close, Vice President of Sponsored Waste, TerraCycle
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