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Post-Conference Workshop - September 17
Evaluating Strategies For Engaging Employees Internally & Increasing External Awareness On Carbon Footprint Measurement & Environmental Sustainability
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American Business Conferences is pleased to introduce two post conference workshops taking place on September 17, 9.00-12.30.
Workshop A
Integrated GHG Management & Carbon Footprinting
Workshop Leaders:
Dr. Jochen Gassner, Director Climate Neutral Division, First Climate
Cizuka Seki, Project Manager, First Climate LLC
This interactive workshop will provide a practical guide for companies looking to calculate emissions from business operations, products and services, with in depth analysis of:
- Carbon Footprinting in the Context of Strategic Carbon Management
- Status of the Standardisation Debate
- Technical Aspects of Carbon Footprinting
- Tools to Support Carbon Footprinting
- Best Practice Examples
As a globally positioned company covering the entire carbon credit value chain, First Climate is the among the world's leaders for climate neutral services and corporate VER purchases. With our network of partners, we develop actions to reduce the energy input and GHG emissions of your production processes, buildings and logistics to a more sustainable level. We help you set up GHG and energy performance management and reporting processes to effectively navigate into the future of a low carbon economy. Because reducing emissions is only feasible to a certain extent, we help our clients and their end-consumers to take a stance against climate change and offset the unavoidable emissions to go climate neutral.
Workshop Leader
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Jochen Gassner
CLIMATE NEUTRAL DIRECTOR
FIRST CLIMATE |
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As Director of the Climate Neutral department at First Climate, Jochen’s responsibilities encompass the development of international and national VER markets, the design of climate neutral products and services, and the consulting of private and public sector clients.
Before joining First Climate (formerly 3C), he worked as Group Environmental Manager at Borealis and as Environmental Consultant for a number of industry sectors. Jochen has several years of experience in environmental and sustainability consulting as well as corporate sustainability management at industry level. He studied environmental engineering at the Leoben University of Mining and Metallurgy, Austria and holds a PhD in sustainability research from Graz University of Technology, Austria.
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Workshop B
Evaluating Strategies For Engaging Employees Internally & Increasing Awareness On Carbon Footprint Measurement & Environmental Sustainability
Workshop Leader:
Lucy Shea, Strategy Director, Futerra Sustainable Communications
As more and more companies seek to reduce their environmental footprints as part of their CSR strategy, ensuring that your employees are bought in to your business’ environmental strategy is absolutely key to create a unified, single communications vision for your company. And yet, informing your employees about environmental issues and their importance within today’s economic climate, is no mean feat.
Getting employees involved and invested in a company's environmental goals and objectives requires both a basic understanding of environmental issues as well as specific knowledge of the company's resource use and environmental impacts. Not only is it difficult to acquire such knowledge but complex questions still remain around measuring your carbon footprint, let alone your environmental footprint.
This workshop is designed to help make your employees understand how environmental knowledge will improve the company’s strategic business goals to ensure that you improve your market share, reach out to the consumer more effectively, lower costs and create diverse business opportunities in new and expanding market areas.
Experts and practitioners Futerra Sustainability Communications will outline the necessary practical steps to take when devising appropriate and informative messages on carbon footprint and other environmental issues.
Attend this workshop to: -
- Learn how to raise your employee consciousness about the environment and how to benefit your external communication to your customers and supply chain
- Turn environmental principles into real-life business lessons
- Diversify your corporate environmental communications strategy to appeal to wider audiences and create reward or incentive schemes for your employees who reach environmental targets
- Learn how to develop educational training for your senior employees to engage them on environmental issues affecting the company
- Think at a local level to engage the surrounding community and keep focus and consistency with projects
Workshop Leader
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Lucy Shea
STRATEGY DIRECTOR
FUTERRA |
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Lucy Shea is the Strategy Director at Futerra, the UK’s award winning green communications agency.
Futerra has bright ideas, captivates audiences, builds energetic websites one day and grabs opinion formers’ attention the next. But the real difference is that Futerra only ever works on corporate responsibility and sustainable development. From Microsoft to Greenpeace, Royal Dutch Shell, to the United Nations, the Insurance Industry to Ben and Jerry’s, Futerrahas built a unique expertise in communicating sustainability.
The company is now a force in the UK, Europe, USA and Asia. Shea oversees several teams in Futerra, drives our international expansion and is currently heading up our US operations. An expert on internal and external communications for sustainable development, Shea provides senior level counsel for our largest clients.
Futerra is committed to world-class learning on sustainability and green communications. That learning has been distilled into ten key rules (www.futerra.net/10rules) that underpin the agency’s work. Other guides such as The Greenwash Guide, The Rules of the Game and Words that Sell have been used in many markets to change hearts and minds on sustainability.
Shea is also a highly experienced facilitator, with a slightly guilty carbon footprint from regular training on climate change communications in international markets.
She is the author of Communicating Sustainability, a special document from the United Nations Environment Programme on how to deliver effective campaigns to inspire changes in public attitude and behavior. The document, released in 2005, is the most downloaded document in UNEP history. Shea also serves on the United Nations Sustainable Lifestyles Taskforce.
Shea holds a degree in economic theory and French literature from Leeds University in the United Kingdom.
She is also a pioneer in sustainable fashion issues, leading the “swishing” movement- through which environmentally conscious fashionistas can exchange clothing: recycling for the eco-fabulous. See www.swishing.org. She is also co-founder of the RE:Fashion Awards, see www.refashionawards.org.
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| 5th Event In The International Carbon Footprinting Series Announced . . More |
James Hagan, VP, Corporate Environment, Health and Safety, GSK
Kevin Mathews, Director Health and Environmental Affairs, Nestle Waters North America
Deborah Louison, Senior Vice President, Corporate Affairs, Cadbury Americas
Jack McAneny, Director of Legislation and Regulatory Policy, Proctor & Gamble
John Downs, Senior Vice President, Public Affairs & Sustainability, Coca Cola Enterprises
Nancy Hirshberg, Vice President of Natural Resources, Stonyfield Farm
Chip Jones, Senior VP Corporate Responsibility & Sustainability, Dean Foods
James T. Sullivan, Director, U.S. EPA Climate Leaders
Gary Niekerk, Senior Manager, Corporate Responsibility, Intel
Jim Hanna, Director of Environmental Affairs, Starbucks Coffee Company
Amanda Cattermole, Technical Director, Innovation Group, Levi Strauss
Terry A’Hearn, Director of Sustainable Development, EPA, Ministry of Sustainability and Climate Change, Australia
Jerome Webber, Vice President of Fleet Operations, AT&T
Gerry Fishbeck, Vice President, NURRC, LLC
Gail Tavill, VP Sustainable Development, Packaging Research & Development, ConAgra Foods
Terence Ilot, Head of Sustainable Products and Materials, Defra UK
Alison Watson, Senior Analyst, Ministry of Agriculture and Forestry, New Zealand
Erin Fitzgerald, Director, Social and Environmental Innovation Consulting, Dairy Management, Inc
Maisie Greenawalt, Vice President, Bon Appetit Management Company
David Darr, VP Sustainability and Public Affairs, Dairy Farmers of America
John Hutchings, Sustainable Production General Manager, Fonterra Milk Supply, Fonterra
David Rich, Climate & Energy Program, World Resources Institute
Kevin Mathews, Director Health and Environmental Affairs, Nestle Waters North America
Jodi Visco, Manager, Product Stewardship, BASF Corporation
Gary Niekerk, Senior Manager, Corporate Responsibility, Intel
Suzette Carty, Environmental Performance Analyst, Brown-Forman Group
Kathy Larson, Vice President of Sustainability, Frontier National Products Co-op
Stephen Weir, Director, Weir Total Supply Chain Sustainability
Jim Goddard, Director of Waste Reduction, Nike Considered
Shane Bertsch, Director, Product Development & Global Innovation, HAVI Global Solutions
Steve Davies, Global Marketing Director, NatureWorks LLC
Barbara Close, Vice President of Sponsored Waste, TerraCycle
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